TikTok’s ‘Vision Boards Don’t Work’ trend encourages sharing real achievements instead of just goals, helping brands build trust by showcasing authentic progress. Instagram’s ‘Sorry, I Lied…’ trend humanizes brands through honest admissions and lessons learned, fostering deeper audience connections. The ‘It’s Got Wabi Sabi’ trend embraces imperfection, allowing brands to share genuine, unpolished moments that resonate with followers seeking authenticity. These social media trends boost engagement and brand loyalty by promoting transparency and relatability.
Wondering how social media trends can actually drive your business growth? From TikTok to Instagram, January 2026 offers fresh, creative ways to engage your audience and boost your brand’s online presence. Ready to explore? Let’s dive in!
Harnessing TikTok’s ‘Vision Boards Don’t Work’ Trend to Showcase Achievements
TikTok’s ‘Vision Boards Don’t Work’ trend is shaking up how people share their goals and achievements online. Instead of just posting plans or dreams, users are showing real progress and results. This shift makes content feel more authentic and relatable. For businesses, it’s a great chance to highlight actual success stories and build trust with followers.
To join this trend, start by sharing concrete examples of your work. Show before-and-after results, customer testimonials, or milestones you’ve hit. This approach helps your audience see the value you bring, not just promises. It’s a powerful way to connect and inspire potential customers.
Why Real Achievements Matter
People are tired of empty promises and unrealistic goals. The ‘Vision Boards Don’t Work’ trend taps into this by focusing on what’s been done, not just what’s planned. When you share real achievements, you stand out as honest and reliable. This can boost your brand’s reputation and encourage more engagement.
Use clear visuals and simple captions to highlight your progress. Videos showing your team at work, product improvements, or happy clients can be very effective. The key is to keep it genuine and transparent.
How to Create Content for This Trend
Start by identifying key achievements worth sharing. These could be sales milestones, new product launches, or customer success stories. Then, create short videos or posts that tell the story behind these wins. Keep the tone friendly and down-to-earth, as if you’re chatting with a friend.
Engage your audience by asking questions or encouraging them to share their own achievements. This builds a community feel and keeps people coming back for more.
Benefits for Your Business
By embracing this trend, you can increase your visibility on TikTok and attract followers who value honesty. Showing real results helps convert viewers into customers, as they feel more confident in your brand. Plus, it sets you apart from competitors who only focus on future plans.
Overall, TikTok’s ‘Vision Boards Don’t Work’ trend offers a fresh way to showcase your business’s strengths. It’s about celebrating progress, being authentic, and building stronger connections with your audience.
Using Instagram’s ‘Sorry, I Lied…’ Trend to Humanize Your Brand
Instagram’s ‘Sorry, I Lied…’ trend is a unique way to make your brand feel more human and relatable. Instead of showing a perfect image, this trend lets you share honest moments or admit past mistakes. This honesty can help build trust with your audience and make your brand stand out.
To use this trend, start by thinking about moments where your brand changed direction or learned something new. Share these stories in a simple, straightforward way. For example, you might say, “Sorry, I lied about having it all figured out,” and then explain what you’ve really learned along the way.
Why Honesty Works
People connect with brands that feel real. When you admit mistakes or share challenges, it shows you’re not just a business but a group of people who care. This can make your followers more loyal and willing to support you.
Using this trend also encourages engagement. Followers often respond with their own stories or words of encouragement. This creates a friendly, interactive community around your brand.
How to Create Content for This Trend
Keep your videos or posts short and clear. Use simple language and a warm tone to share your message. You can add captions or text overlays to highlight key points, but keep it clean and easy to read.
Think about sharing lessons learned from product launches, customer service experiences, or even your team’s journey. This transparency helps your audience see the real effort behind your brand.
Benefits for Your Brand
By joining the ‘Sorry, I Lied…’ trend, you show humility and openness. This can improve how people view your brand and increase their trust. It also sets you apart from brands that only show polished, perfect images.
Overall, this trend is a great tool to humanize your brand and build deeper connections with your audience on Instagram.
Embracing Imperfection with TikTok’s ‘It’s Got Wabi Sabi’ Trend
TikTok’s ‘It’s Got Wabi Sabi’ trend celebrates the beauty of imperfection. This idea comes from a Japanese concept called Wabi Sabi, which finds charm in things that are imperfect, simple, and natural. For brands, embracing this trend means showing the real, unpolished side of your business. It’s a way to connect with people who appreciate honesty and authenticity.
Instead of aiming for flawless posts, you can share behind-the-scenes moments, mistakes, or everyday challenges. These genuine glimpses help your audience relate to your brand on a deeper level. It also makes your content feel fresh and less staged.
Why Imperfection Appeals to Audiences
People are tired of perfect images that seem fake or unreachable. The ‘It’s Got Wabi Sabi’ trend offers a refreshing break from that. When you show imperfection, you invite your audience to accept their own flaws too. This builds trust and loyalty because your brand feels more real and approachable.
Sharing imperfect moments can be as simple as a quick video of a product that didn’t turn out right or a candid look at your workspace. These small details make your story unique and memorable.
How to Use This Trend for Your Brand
Start by identifying parts of your business that are usually hidden. Maybe it’s a funny mistake during production or a messy desk where ideas come to life. Capture these moments with short videos or photos and add honest captions that explain the story.
Don’t worry about perfect lighting or editing. The goal is to keep things natural and relatable. This approach can help your brand stand out and attract followers who value authenticity.
Benefits of Embracing Wabi Sabi
By joining this trend, you show that your brand isn’t afraid to be real. This honesty can increase engagement and build a community of loyal followers. It also helps you connect with people on a human level, which is key in today’s social media world.
Overall, TikTok’s ‘It’s Got Wabi Sabi’ trend is a great way to celebrate imperfection and make your brand more relatable and trustworthy.
